How to Build a Scalable Wide and Deep Product Recommender
Download the notebooks referenced throughout this article. I have a favorite coffee shop I’ve been visiting for years. When I walk in, the barista knows me by name and asks if I’d like my usual drink. Most of the time, the answer is “yes”, but every now and then, I see they have some seasonal...
Jump Start Your Data Projects with Pre-Built Solution Accelerators
Deliver value faster. We hear this theme in nearly every executive discussion with customers. Data teams and data leaders need to deliver value in weeks, not months or years. The business climate is volatile, and they don’t have the luxury of long project timelines to deliver data and analytic capabilities designed to drive business value, such...
Machine Learning-based Item Matching for Retailers and Brands
Item matching is a core function in online marketplaces. To ensure an optimized customer experience, retailers compare new and updated product information against existing listings to ensure consistency and avoid duplication. Online retailers may also compare their listings with those of their competitors to identify differences in price and inventory. Suppliers making products available across...
Building Forward-Looking Intelligence With External Data
This post was written in collaboration with the Foursquare data team. We thank co-author Javier Soliz, sales engineer specializing in data engineering and geospatial analysis at Foursquare, for his contribution. “In an interlocked global economy, triggering events can quickly set off a chain reaction,” wrote Boston Consulting Group in early 2020 as the world...
Fine-Grained Time Series Forecasting at Scale With Facebook Prophet and Apache Spark: Updated for Spark 3
Advances in time series forecasting are enabling retailers to generate more reliable demand forecasts. The challenge now is to produce these forecasts in a timely manner and at a level of granularity that allows the business to make precise adjustments to product inventories. Leveraging Apache Spark™ and Facebook Prophet, more and more enterprises facing these...
Segmentation in the Age of Personalization
Quick link to notebooks referenced through this post. Personalization is heralded as the gold standard of customer engagement. Organizations successfully personalizing their digital experiences are cited as driving 5 to 15% higher revenues and 10 to 30% greater returns on their marketing spend. And now many customer experience leaders are beginning to extend personalization to...
Personalizing the Customer Experience with Recommendations
Go directly to the Recommendation notebooks referenced throughout this post. Retail made a giant leap forward in the adoption of e-commerce in 2020, E-commerce as a percentage of total retail saw multiple years of progress in one year. Meanwhile, COVID, lockdowns and economic uncertainty have completely disrupted how we engage and retain customers. Companies need...
Profit-Driven Retention Management with Machine Learning
Companies with the highest loyalty ratings and retention rates grew revenues 250% faster than their industry peers and delivered two to five times the shareholder returns over a 10 year period. Earning loyalty and getting the largest number of customers to stick around is something that is in the best interest of both a company...
On Demand Virtual Workshop: Predicting Churn to Improve Customer Retention
The proliferation of subscription models has increased across industries: from direct-to-consumer brands for shaving supplies and prepared meals to streaming media services, at-home fitness, auto insurance and even automobiles themselves. Consumers are flocking to these new offerings while moving away from long-term contracts, which for subscription-based businesses means they have to prove their value to...
Analyzing Customer Attrition in Subscription Models
Download the notebooks to demo the solution covered below The subscription model is experiencing a renaissance. Gone are the days of the penny music CD clubs, replaced by an ever-increasing assortment of digital streaming services delivering music, videos and more directly to consumers’ devices in exchange for a modest recurring fee. Today, 70% of US...
