Profit-Driven Retention Management with Machine Learning
Companies with the highest loyalty ratings and retention rates grew revenues 250% faster than their industry peers and delivered two to five times the shareholder returns over a 10 year period. Earning loyalty and getting the largest number of customers to stick around is something that is in the best interest of both a company...
Flagging at-risk subscribers for direct-to-consumer media services
“The biggest problem for streaming services is not so much getting new members, it's holding them. It's the churn factor.” Tom Rogers, Executive Chairman at WinView, Inc and former NBC Cable President on CNBC As more content owners monetize their content libraries through direct-to-consumer (D2C) streaming services, their biggest challenge isn’t getting new customers in...
On Demand Virtual Workshop: Predicting Churn to Improve Customer Retention
The proliferation of subscription models has increased across industries: from direct-to-consumer brands for shaving supplies and prepared meals to streaming media services, at-home fitness, auto insurance and even automobiles themselves. Consumers are flocking to these new offerings while moving away from long-term contracts, which for subscription-based businesses means they have to prove their value to...
Optimizing User Defined Functions with Apache Spark™ and R in the Real World: Scaling Pitch Scenario Analysis with the Minnesota Twins Part 2
Introduction In part 1 we talked about how Baseball Operations for the Minnesota Twins wanted to run up to 20k simulations on 15 million historical pitches - 300 billion total simulations - to more accurately evaluate player performance. The idea is simple: if 15 million historical pitches sketched an image of player performance, 300 billion...
On-Demand Virtual Session: Customer Lifetime Value
Before you can provide personalized services and offers to your customers, you need to know who they are. In this virtual workshop, retail and media experts will demonstrate how to build advanced customer lifetime value (CLV) models. From there companies can provide the right investment into each customer in order to create personalized offers, save...
Retail and Consumer Goods Sessions You Don’t Want to Miss at Spark + AI Summit 2020
The current economic environment is having a significant impact on the Retail and Consumer Goods sector. Rapid changes in how consumers shop is forcing companies to rethink their sales, marketing, and supply chain strategies. Companies can still reduce costs and win market share to drive stronger growth, but this requires new ways of understanding and...
Media and Entertainment Sessions You Don’t Want to Miss at Spark + AI Summit 2020
For years, the Spark + AI Summit has been the premier meeting place for organizations looking to build artificial intelligence (AI) applications at scale with leading technologies such as Apache SparkTM, Delta Lake and MLflow. In 2020, we’re continuing the tradition by taking the summit entirely virtual. Data scientists and engineers from anywhere in the...
How the Minnesota Twins Scaled Pitch Scenario Analysis to Measure Player Performance – Part 1
Statistical Analysis in the Game of Baseball A single pitch in Major League Baseball (MLB) generates tens of megabytes of data, from pitch movement to ball rotation to hitter behavior to the movement of each individual baseball player in response to a hit. How do you derive actionable insights from all this data over the...
How to build a Quality of Service (QoS) analytics solution for streaming video services
Contents The Importance of Quality to Streaming Video Services Databricks QoS Solution Overview Video QoS Solution Architecture Making Your Data Ready for Analytics Creating the Dashboard / Virtual Network Operations Center Creating (Near) Real Time Alerts Next steps: Machine learning Getting Started with the Databricks Streaming Video Solution
