Segment your customers for better targeting
Create advanced customer segments to drive better purchasing predictions based on behaviors. Using sales data, campaigns and promotions systems, this solution helps derive a number of features that capture the behavior of various households. Build useful customer clusters to target with different promos and offers.
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Benefits and business value
Know which customers to target
Identify target customer groups and what to offer them
Personalize at Scale
Scale fine-grain-level segmentations rapidly to quickly personalize customer experiences
Collaborate & Share
Segmentation data is used by product, marketing & other teams, and the Databricks Lakehouse Platform is built for flexible collaboration
Reference architecture
