Effectively manage retention and reduce churn

Develop an understanding of how a customer lifetime should progress and examine where in that lifetime journey customers are likely to churn in order to effectively manage retention and reduce your churn rate.
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Benefits and business value

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Stop the bleeding

Identify which customers are most likely to leave your service

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Massive speed improvement

Scan through large volumes of data easily, and quickly generate useful customer analysis records

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Increase customer lifetime value

Identify the value of retaining the customer

Reference architecture

Reference architecture diagram

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