Consumers face an unprecedented number of options for buying products or services. Companies that understand how to personalise the omnichannel experience and deliver relevant recommendations will stand out and earn the greatest brand loyalty. In this virtual workshop, you’ll learn how the most successful consumer brands are using data and AI to deliver personalisation at scale. We’ll also cover how other analytics — customer segmentation, propensity modelling and customer lifetime value — can be used to amplify your marketing ROI in personalisation.
Recommendations are core to the suite of personalisation analytics in e-commerce and digital marketing, but there is no single ‘right approach’ for every scenario. Retail and Manufacturing Technical Director Bryan Smith will talk about the different recommendation options we explored, and then walk through how to build targeted recommendations using Databricks. We’ll explore some foundational approaches to building recommendations and how they may be combined to deliver the experience customers expect at scale.
AGENDA AT A GLANCE
1.00pm GMT Personalising the omnichannel path to purchase with data + AI
1.30pm GMT Tech deep dive: Getting started with targeted recommendations