Solution Accelerator
Measure Ad Effectiveness With Multi-Touch Attribution
Pre-built code, sample data and step-by-step instructions ready to go in a Databricks notebook
Optimize marketing spend with better ad channel attribution
Connect the impact of marketing and your ad spend to sales. Efficiently pinpoint the impact of various revenue-generating marketing activities to understand what works best. Focus on the best-performing channels to optimize media mix and drive revenue.
- Fine-grain insights with real-time dashboards
- Easily integrate new marketing channels to your model
- Optimize your media mix
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