Use LakeFlow Connect for Salesforce to predict customer churn

Databricks LakeFlow Connect for Salesforce is a built-in connector for ingesting data directly from the Salesforce Sales Cloud into Databricks.

Data teams can now easily build efficient, incremental pipelines at scale, and businesses can now derive rich insights by unifying all their data and AI assets on the Databricks Data Intelligence Platform.

In this demo, we will look at how a retailer unlocks a high-value use case to reduce customer churn by leveraging customer order insights from Salesforce and their customers’ interactions through the retailer’s various channels. We will see how the data team can easily set up an ingestion pipeline to Salesforce using LakeFlow Connect’s simple UI and combine their data in the Data Intelligence Platform for enriched insights to predict customer churn.

 

Note - at Data + AI Summit in June 2025, Databricks released Lakeflow. Lakeflow unifies Data Engineering with Lakeflow Connect, Lakeflow Declarative Pipelines (previously known as DLT), and Lakeflow Jobs (previously known as Workflows).