Accurately identify your high-value and longtime customers

Identify your most valuable and longest lifetime customers. Find out where to prioritize resources and where to limit spending on unprofitable customers — to help improve the ROI of marketing programs.
Read the full writeup →

Download the notebooks

Solution Accelerator - How to build: Recommendation engines

Maximizing Customer Value | Best practices from Retail, CPG, & Media

Benefits and business value

Solution Accelerator - customer lifetime value benefits icon 1

Know your customer

Understand how to engage high-value customers with offers that drive profitability

Solution Accelerator - How to build: customer lifetime value benefits benefits icon 2

Enhance customer acquisition strategies

Target look-alike customers who are likely to convert

Solution Accelerator - How to build: customer lifetime value benefits icon 3

Improved retention

Frequently change models based on changing dynamics

Reference architecture

Additional assets

Ready to get started?

try databricks for free