Detect geospatial behaviors at massive scale and
identify anomalous card transactions
Learn how geospatial analysis and a lakehouse framework enables organizations to better understand customer spending behaviors and detect abnormal card transaction patterns with machine learning in real-time. Geospatial data can enhance fraud prevention to prevent losses and build customer trust.
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Benefits and business value
Gain augmented analytics
Geospatial data is a valuable source to combat financial fraud in a rules and AI strategy to uplevel detection
Better understand user behaviors
Uncover what “normal” behavior is to identify the abnormal and detect threats to better protect users.
Personalize banking where consumers are segmented by their spending patterns rather than just demographics