Solution Accelerator
Measure Ad Effectiveness With Multi-Touch Attribution
Pre-built code, sample data and step-by-step instructions ready to go in a Databricks notebook
![measure-ad-effectiveness-with-multi-touch-attribution-header-image-1](/en-website-assets/static/25755361e32683342c81d47e2aa23669/measure-ad-effectiveness-with-multi-touch-attribution-header-image-11680873176.png)
![measure-ad-effectiveness-with-multi-touch-attribution-ui-hex-1](/en-website-assets/static/c22eb045fc3f76f7e875f601231f17c9/measure-ad-effectiveness-with-multi-touch-attribution-ui-hex-11680873355.png)
Optimize marketing spend with better ad channel attribution
Connect the impact of marketing and your ad spend to sales. Efficiently pinpoint the impact of various revenue-generating marketing activities to understand what works best. Focus on the best-performing channels to optimize media mix and drive revenue.
- Fine-grain insights with real-time dashboards
- Easily integrate new marketing channels to your model
- Optimize your media mix
Resources
Case study
![Measure-Ad-Effectiveness-With-Multi-Touch-Attribution-resource-01-min](/en-website-assets/static/db207d30a058eebb4be1783fdce241ed/Measure-Ad-Effectiveness-With-Multi-Touch-Attribution-resource-01-min1680873468.jpg)
Webinar
![Measure-Ad-Effectiveness-With-Multi-Touch-Attribution-resource-02-min](/en-website-assets/static/64a737703b9abf1f58d2c3f516142267/Measure-Ad-Effectiveness-With-Multi-Touch-Attribution-resource-02-min1680873549.jpg)
Blog
![Measure-Ad-Effectiveness-With-Multi-Touch-Attribution-resource-03-min](/en-website-assets/static/e621405f8e6e8b0700c3d054ce777cff/Measure-Ad-Effectiveness-With-Multi-Touch-Attribution-resource-03-min1680873697.jpg)