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Solution Accelerator

Measure Ad Effectiveness With Multi-Touch Attribution

Pre-built code, sample data and step-by-step instructions ready to go in a Databricks notebook

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Optimize marketing spend with better ad channel attribution

Connect the impact of marketing and your ad spend to sales. Efficiently pinpoint the impact of various revenue-generating marketing activities to understand what works best. Focus on the best-performing channels to optimize media mix and drive revenue.

  • Fine-grain insights with real-time dashboards
  • Easily integrate new marketing channels to your model
  • Optimize your media mix
Download the notebook

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