Solution Accelerator
Real-Time Bidding Optimization
Pre-built code, sample data and step-by-step instructions ready to go in a Databricks notebook
![Real-Time Bidding Optimization](/en-website-assets/static/957674b0601c0f4637f5ab6287a37b07/real-time-bidding-optimization-header-image1680867589.jpg)
![Optimize your real-time bidding strategy](/en-website-assets/static/26aff9b7bba3237a1eb4ee9d799a0946/real-time-bidding-optimization-ui-hex1680868076.png)
Optimize your real-time bidding strategy
From display to video, the value of an impression can only be realized if an ad is viewed by a user. Therefore, when using programmatic advertising to buy inventory, it's important to take viewability into account. In this Solution Accelerator, learn how to predict ad viewability to optimize your real-time bidding strategy.
- Maximize return on ad spend
- Increase conversions
- Reach your target audience
Resources
Case Study
![Real Time Bidding Optimization](/en-website-assets/static/dc4a40ed5faa0bf79b823eb68be71083/resource-tile-case-study-real-time-bidding-optimization1680868217.jpg)
Explainer video
![resource thumbnail](/en-website-assets/static/00cde25984f9bf8cb19dee712d2af54d/resource-tile-video-real-time-bidding-optimization1687988706.png)
Demo
![demo thumbnail](/en-website-assets/static/c5b2c68ed34be5cf63d9816a2d7495ec/resource-tile-demo-real-time-bidding-optimization1687978810.png)