Increase ad revenue through
multi-touch attribution

Connect the impact of marketing and your ad spend to drive sales by efficiently pinpointing the impact of various revenue-generating marketing activities within your media mix.
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Introducing the Sales Forecasting & Ad Attribution Solution Accelerator from Databricks

Benefits and business value

Boost marketing ROI

Make fine-grained program decisions in real-time with sales, ad engagement and geo data

Deeper insights

Forecast ad impressions to sales for daily-level or even segment-level insights via real-time dashboards

Ad optimization

Easily understand which ads resonate with customer segments

Reference architecture

Data used
T-log, POS, or shipment sales data. Inventory data, promotions, weather, and other causal data sets.

Additional assets

Case studies



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