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How ActionIQ Integrates with Databricks Lakehouse Part Two: Step-by-Step Workflow to Activate Propensity Modeling

August 23, 2023 by Sophie Wang and Bryan Smith in Industries
In our previous blog post , we discussed how ActionIQ partners with Databricks to address the key challenge organizations face in achieving their...

How ActionIQ Integrates with the Databricks Lakehouse Part One: Enable Personalization Without Data Replication

August 16, 2023 by Sophie Wang and Bryan Smith in Industries
The Personalization Paradigm: Balancing Business Self-Service and Data Governance Personalization transforms businesses, shaping and reshaping the way brands connect with their audiences. Its...