Harness the power of big data and AI to improve audience targeting, ad conversion rates and return on ad spend.
Enabling brands, agencies and adtech companies to leverage data analytics, machine learning and AI to uncover insights that increase campaign ROI — powered by the Databricks Unified Data Analytics Platform.
Holistically analyze data from ad platforms (e.g., Facebook, Google, etc), websites/service offerings (e.g. views, events, region, etc), conversions and CRM systems to determine the impact of each session, activity and promotion.
Use machine learning to identify actionable information, such as engagement signals and buying patterns to create lookalike audiences and improve return on ad spend (ROAS).
Use AI to automate ad buying by predicting how audiences will respond and determining the optimal bid to maximize engagement across ad placements and channels.
Learn how Iterable built a machine learning platform capable of processing billions of user events to help marketers choose the best offer, time of day, and channel to drive engagement.
Learn how to use Azure Databricks to automate advertising image classification and make it easy for marketers to find the perfect image for each campaign.Watch now
Read this solution brief to learn how to keep pace with greater demands for richer advertising insights, faster reporting, and improved campaign performance.Get the eBook
“Databricks has provided us with the support and technology to modernize our architecture, enabling us to do data science at massive scale and significantly improve the response rate of our loyalty programs”
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