Advertising and Marketing

Data Analytics and Machine Learning for the Advertising and Marketing Industry

Harness the power of big data and AI to improve audience targeting, ad conversion rates and return on ad spend.

Optimize Advertising Campaigns with Data Analytics and AI

Enabling brands, agencies and adtech companies to leverage data analytics, machine learning and AI to uncover insights that increase campaign ROI — powered by the Databricks Unified Data Analytics Platform.

ATTRIBUTION ANALYSIS

Holistically analyze data from ad platforms (e.g., Facebook, Google, etc), websites/service offerings (e.g. views, events, region, etc), conversions and CRM systems to determine the impact of each session, activity and promotion.

AUDIENCE SEGMENTATION

Use machine learning to identify actionable information, such as engagement signals and buying patterns to create lookalike audiences and improve return on ad spend (ROAS).

PROGRAMMATIC AD BUYING

Use AI to automate ad buying by predicting how audiences will respond and determining the optimal bid to maximize engagement across ad placements and channels.

Iterable

Reinventing Growth Marketing with Machine Learning

Learn how Iterable built a machine learning platform capable of processing billions of user events to help marketers choose the best offer, time of day, and channel to drive engagement.

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On-Demand Webinar

Improve Advertising Image Selection with Deep Learning

Learn how to use Azure Databricks to automate advertising image classification and make it easy for marketers to find the perfect image for each campaign.

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Customer Video

Creating Personalized Experiences with ML

Watch this testimonial video to learn how Conde Nast targets ads on a 1-to-1 basis across their portfolio of brands using Databricks Unified Data Analytics Platform.

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Solution Brief

Unifying Data an AI for the Adtech Industry

Read this solution brief to learn how to keep pace with greater demands for richer advertising insights, faster reporting, and improved campaign performance.

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Blog

Simplify Advertising Analytics Click Prediction

Read this step by step technical guide to learn how to build a machine learning pipeline, that given a new ad impression, predicts whether or not there will be a click.

“Databricks has provided us with the support and technology to modernize our architecture, enabling us to do data science at massive scale and significantly improve the response rate of our loyalty programs”

Read the Case Study

Bradley Kent, AVP, Program Analytics at LoyaltyOne, LoyaltyOne

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