Advertising and Marketing Technology

Solutions

Overview

The growth of digital advertising and marketing data has created a plethora of opportunities to optimize campaign performance and advertising spend across direct advertising and auctions. Databricks helps you manage the traffic jam of data caused by multiple sources of data such as ad inventory, web traffic, click logs, CRM, and behavioral data to uncover insights that improve audience targeting, pricing strategies, and conversion rates — increasing campaign ROI and creating new revenue opportunities.

Common Use Cases

Clickstream Analytics

Improve the user experience to drive revenue by analyzing customer behavior, optimizing company websites, and offering better insight into customer segments.

Audience Targeting

Analyze customer profile data to deliver personalized ad types, retargeting, and targeted ad placements that result in higher engagement, return on ad spend (ROAS), and lifetime value (LTV).

Automate Campaign Decisions

Optimizing campaign decision-making is a growing trend in digital advertising. Access and explore campaign performance data across your team to reveal hidden insights about ad performance and automatically optimize campaigns.

Making Innovative Use Cases a Reality

Data Sources

  • Web Traffic Data
  • Transactional Data
  • User Profile Data
  • 3rd Party Data
  • Ad Inventory Data
  • Social Media
  • Behavioral Data
  • CRM Data

Applications

Clickstream Analytics

  • Click-Path Optimization
  • Shopping Cart Analysis
  • Next Best Product Analysis
  • Customer Segmentation

Audience Targeting

  • Demographic
  • Behavioral
  • Retargeting
  • Product

Real-Time Bidding

  • Programmatic Advertising
  • Price Optimization
  • Bidding Strategies
  • Optimize Ad Placement

Campaign Optimization

  • Optimize Ad Types
  • Optimize Ad Placement
  • Personalized Ad Targeting
  • Shopping Cart Abandonment
  • Bid Management

Benefits

  • Predict consumer behavior to drive 
more revenue.
  • Increase engagement to maximize return on ad spend (ROAS).
  • Optimize ad spend through data-driven pricing and bidding strategies.
  • Deliver actionable insights to better measure campaign ROI.

Some of our Customers

Databricks is our go-to system for anything requiring deep data processing and analysis. In just a short amount of time, we have been able to increase our data processing speeds by a factor of four without any added operational costs.

Gal Barnea CTO, Eyeview