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The Data Intelligence Platform for Media & Entertainment

Media and entertainment’s first unified platform brings the power of AI to your data and people, so you can deliver AI’s potential to every audience

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Your Data. Your AI. Your Future.

Power your media and entertainment strategy — without compromise — on the Databricks Data Intelligence Platform

Driving impact across the entire organization

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The Data Intelligence Platform Difference

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Succeed with AI

Leverage generative AI and build your own models

Leverage generative AI to improve product search, streamline customer service and increase personalization. Build the underlying architecture and tooling to harness your customer and operational data to easily deliver generative AI and LLM models to your entire organization.

Explore LLM Accelerators:
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Democratize insights for all your people across the entire value chain

Open, scalable data sharing

Delta Sharing and Databricks Marketplace infused with intelligence from DatabricksIQ enable any of your people to gain insights from existing data, tap into new data sources, share data internally, or share with suppliers and partners without copying data and without requiring them to be on the Databricks Platform.

Media & Entertainment Marketplace Partners
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Industry’s first unified governance solution for data and AI

Unified governance

Seamlessly govern structured and unstructured data, machine learning models, notebooks, dashboards and files on any cloud or platform with Databricks Unity Catalog.

Learn about Unity Catalog

Solution Accelerators

Databricks-developed solutions to deliver the data and AI–driven outcomes that matter most — faster

Databricks Solution Accelerators are purpose-built guides — fully functional notebooks and best practices — that speed time to insight for media and entertainment. Go from idea to production faster on canonical use cases such as recommendation engines, behavioral segmentation, customer lifetime value and more.

Media & Entertainment Partner Ecosystem

Partner-developed industry solutions: Move toward open formats and the standardization of data for analytics and AI for the lakehouse

From SI to ISV partners, Databricks’ partner ecosystem ensures you have the media-specific solutions, data sources and tools you need to deliver innovation faster, reduce costs and increase value from your data.

Resources

Self-Guided Tour

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Technical Documentation

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eBook

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FAQ

The Data Intelligence Platform for Media & Entertainment is the only enterprise data platform that allows you to extract the full value of your data and AI to power breakthroughs in audience engagement, monetization and advertising optimization. The lakehouse architecture offers unparalleled scale, speed and cost savings, and is the most complete and capable solution regardless of data type, frequency or workload. The best data, analytics and AI platform is a lakehouse — the foundation for future-proof media and entertainment transformation and the data-defined enterprise.