The growth of digital advertising and marketing data has created a plethora of opportunities to optimize campaign performance and advertising spend across direct advertising and auctions. Databricks helps you manage the traffic jam of data caused by multiple sources of data such as ad inventory, web traffic, click logs, CRM, and behavioral data to uncover insights that improve audience targeting, pricing strategies, and conversion rates — increasing campaign ROI and creating new revenue opportunities.
Improve the user experience to drive revenue by analyzing customer behavior, optimizing company websites, and offering better insight into customer segments.
Analyze customer profile data to deliver personalized ad types, retargeting, and targeted ad placements that result in higher engagement, return on ad spend (ROAS), and lifetime value (LTV).
Optimizing campaign decision-making is a growing trend in digital advertising. Access and explore campaign performance data across your team to reveal hidden insights about ad performance and automatically optimize campaigns.
Databricks is our go-to system for anything requiring deep data processing and analysis. In just a short amount of time, we have been able to increase our data processing speeds by a factor of four without any added operational costs.