Solution Accelerator
Media Mix Modeling (MMM)
Pre-built code, sample data and step-by-step instructions ready to go in a Databricks notebook
![media-mix-modeling-mmm-header-image](/en-website-assets/static/0f21116c70230a20dd491adb08919df3/media-mix-modeling-mmm-header-image1682317533.png)
![media-mix-modeling-mmm-inbody-graphics.png](/en-website-assets/static/85b8f3c626b94ef49992cd84862f3142/media-mix-modeling-mmm-inbody-graphics1682318366.png)
Optimize marketing campaigns across multiple channels
Determining the most effective combination of advertising and marketing channels to reach a target audience and achieve business goals is critical in today’s dynamic media landscape. Using the Databricks Lakehouse for Media & Entertainment, organizations can:
- Unify data from various channels such as TV, social media, email marketing and more
- Identify and measure marketing channel effectiveness in driving engagement and revenue
- Simulate marketing channel scenarios to improve campaign performance through fine-tuning marketing input
- Optimize media spend allocation around specific scenarios by analyzing historical data