Providing consistent quality in the streaming video experience is table stakes to keep fickle audiences with ample entertainment options to stay on your platform. This solution is a quick start for most streaming video platform environments to embed this Quality of Service real-time streaming analytics solution.
Understanding and identifying who your most valuable customers are will help guide better marketing investment and product development choices. This solution focuses on retention and spending components to then combine into an overall CLV model ideal for transaction-based business like TVOD or AVOD.
Identify customer behaviors to predict increased risk of canceling their subscription using Kaplan-Meier curves and Cox Proportional Hazarxd models.
Easily merge advertising and sales data from a variety of sources to understand impact of individual marketing channels in driving sales at a geo level. Create visualizations and use ML to predict granular-level analyses of marketing tactics and messaging down to the customer segment level.