Retail and Consumer Goods

Data Analytics and Machine Learning for the Retail and Consumer Packaged Goods Industry

Harness the power of big data and AI to attract and retain customers wherever they shop

Retail and Consumer Goods
Retail and Consumer Goods
Retail and Consumer Goods
Retail and Consumer Goods
Retail and Consumer Goods

Tailored Shopping Experiences with Data Analytics and AI

Enable retail and CPG companies 
to leverage big data analytics, machine learning and AI to create more engaging customer experiences that convert — powered by the Databricks Unified Data Analytics Platform.

Personalize Recommendations

Use machine learning to mine clickstream, purchase and customer data to provide targeted recommendations that drive lifetime value

Optimize Pricing and Promotions

Improve promo conversion by using 
big data to serve the right ad, at the right time, 
to the right person, on the right device

Fight Retail Fraud

Prevent credit card fraud, cyberattacks and other illicit activities by detecting anomalous behavior with real-time analytics and AI

Reckitt Benckiser

Demand Forecasting at Massive Scale

RB Group leverages big data and AI to optimize costs and operations across 500,000 stores.


Better Serve Your Customers 
with Data Science at Scale

Read this ebook to learn how to unify big data and 
AI in the retail industry


Overstock Creates AI-Powered One-to-One Marketing Machine

Learn how Overstock tackled the challenge of building a powerful One-to-One marketing engine that would bring a personalized shopping experience to their customers.


Rue Gilt Groupe Increases Purchase Engagement by 10x

Learn how Rue Gilt Groupe leveraged Databricks to accelerate query speeds by 60% and speed-up iterative model development, leading to increased shopper engagement and purchase behavior

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From Batch to Real Time: Overstock Unifies Analytics

Chris Robison, Lead Data Scientist at Overstock, shares innovations in building a successful marketing technology infrastructure for instantaneous individualized shopping experiences

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Build a ML Pipeline to Predict Advertising Click Rates

Learn how to build an end-to-end pipeline capable of analyzing large volumes of clickstream and advertising data to predict whether or not a customer will click on an ad impression

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A Transformation from Brick and Mortar to AI

Learn how Co-op transformed their data strategy by moving to the Azure cloud and employing the Databricks Unified Analytics Platform to democratize data across business units and accelerate machine learning adoption and innovation.

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"Working in Databricks is like getting a seat in first class. It’s just the way flying (or data science-ing) should be."

Read the Case Study

Mary Clair Thompson, Data Scientist,

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