Preparing for the Holiday Season with More Personalized Marketing Content
In this first part of a two-part blog series, we demonstrate how generative AI coupled with customer data can help marketing teams generate...
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Building a Cost-Optimized Chatbot with Semantic Caching
Chatbots are becoming valuable tools for businesses, helping to improve efficiency and support employees . By sifting through troves of company data and...
Building a Generative AI Workflow for the Creation of More Personalized Marketing Content
Personalization and scale have historically been mutually exclusive. For all the talk of one-to-one marketing and hyper-personalization , the reality has been that...
An Introduction to Time Series Forecasting with Generative AI
An Introduction to Time Series Forecasting with Generative AI Time series forecasting has been a cornerstone of enterprise resource planning for decades. Predictions...
A Framework for Multi-Model Forecasting on Databricks
Introduction Time series forecasting serves as the foundation for inventory and demand management in most enterprises. Using data from past periods along with...
Empowering Data Teams with Snowplow for First-Party Digital Event Data Collection
With more and more customer interactions moving into the digital domain, it's increasingly important that organizations develop insights into online customer behaviors. In...
Creating Brand-Aligned Images Using Generative AI
Image-generating technologies offer significant benefits for retail and consumer goods companies. By using generative models that produce both stylized and photo-realistic images from...
Unlock deeper marketing insights with Hightouch Campaign Intelligence and Databricks
Next-generation customer experiences are built upon data and insights derived from various touchpoints. Through these, marketers can detect subtle differences in customer needs...
Scaling Product Copy Creation with Generative AI
On ecommerce platforms, a good product description can make an item stand out and drive sales. A good product description should not only...
Building an AI-Ready Retail Organization with Improved Data Governance
Artificial Intelligence is top-of-mind with every C-suite in Retail & Consumer Goods. Companies see the potential to deliver better customer service, derive faster...