Posts by Bryan Smith

Advances in time series forecasting are enabling retailers to generate more reliable demand forecasts. The challenge now is to produce these forecasts in a timely manner and at a level of granularity that allows the business to make precise adjustments to product inventories. Leveraging Apache Spark™ and Facebook Prophet, more and more enterprises facing these...

Quick link to notebooks referenced through this post. Personalization is heralded as the gold standard of customer engagement. Organizations successfully personalizing their digital experiences are cited as driving 5 to 15% higher revenues and 10 to 30% greater returns on their marketing spend. And now many customer experience leaders are beginning to extend personalization to...

Go directly to the Recommendation notebooks referenced throughout this post. Retail made a giant leap forward in the adoption of e-commerce in 2020, E-commerce as a percentage of total retail saw multiple years of progress in one year. Meanwhile, COVID, lockdowns and economic uncertainty have completely disrupted how we engage and retain customers. Companies need...

Companies with the highest loyalty ratings and retention rates grew revenues 250% faster than their industry peers and delivered two to five times the shareholder returns over a 10 year period. Earning loyalty and getting the largest number of customers to stick around is something that is in the best interest of both a company...

The proliferation of subscription models has increased across industries: from direct-to-consumer brands for shaving supplies and prepared meals to streaming media services, at-home fitness, auto insurance and even automobiles themselves. Consumers are flocking to these new offerings while moving away from long-term contracts, which for subscription-based businesses means they have to prove their value to...

Download the notebooks to demo the solution covered below The subscription model is experiencing a renaissance.  Gone are the days of the penny music CD clubs, replaced by an ever-increasing assortment of digital streaming services delivering music, videos and more directly to consumers’ devices in exchange for a modest recurring fee. Today, 70% of US...

Download the Customer Lifetimes Part 2 notebook to demo the solution covered below, and watch the on-demand virtual workshop to learn more. You can also go to Part 1 to learn how to estimate customer lifetime duration. 20% of your customers account for 200% of your profits. You read that correctly. This seems a mathematical...

Before you can provide personalized services and offers to your customers, you need to know who they are. In this virtual workshop, retail and media experts will demonstrate how to build advanced customer lifetime value (CLV) models. From there companies can provide the right investment into each customer in order to create personalized offers, save...

Download the Customer Lifetimes Part 1 notebook to demo the solution covered below, and watch the on-demand virtual workshop to learn more. You can also go to Part 2 to learn how to estimate future customer spend.   The biggest challenge every marketer faces is how to best spend money to profitably grow their brand....

Refer to the accompanying notebook for more details. A manufacturer is working on an order for a customer only to find that the delivery of a critical part is delayed by a supplier. A retailer experiences a spike in demand for beer thanks to an unforeseen reason, and they lose sales because of their lack...