Pricing plays a crucial role in the success of any (consumer packaged goods) CPG organization. Beyond covering the basic costs of development, manufacturing...
Retailers have long shared sales and inventory data with their suppliers. Combined access to this information enables the two parties to assess consumer...
Product matching is an essential function in many retail and consumer goods organizations. Incoming products are compared to items in the existing product...
Check out our Solution Accelerator for RFM Segmentation for more details and to download the notebooks . For retail brands, effective customer engagement...
The Personalization Paradigm: Balancing Business Self-Service and Data Governance Personalization transforms businesses, shaping and reshaping the way brands connect with their audiences. Its...
Check our Solution Accelerator for Propensity Scoring for more details and to download the notebooks. Consumers increasingly expect to be engaged in a...