Managing Complex Propensity Scoring Scenarios with Databricks
Check our Solution Accelerator for Propensity Scoring for more details and to download the notebooks. Consumers increasingly expect to be engaged in a...
Estimating Customer Lifetime Value on the Lakehouse
In Driving Digital Strategy , Dr. Sunil Gupta points out that “20% percent of your customers account for 200% of your profits.” The...
Complete Personalization, Complete Control: The Composable CDP
In a crowded retail marketplace, organizations increasingly compete for consumer time, attention and spend. Gone are the days where broadstroke advertisements and bulk...
Driving a Large Language Model Revolution in Customer Service and Support
Want to build your own LLM-enabled bot? Download our end-to-end solution accelerator here . Download notebook Business leaders are universally excited for the...
Enhancing Product Search with Large Language Models (LLMs)
The text generation capabilities of ChatGPT, Dolly and the like are truly impressive and are rightfully recognized as major steps forward in the...
Retail in the Age of Generative AI
What is generative AI? Large Language Models (LLMs) such as ChatGPT have garnered a ton of attention lately along with the broader topic...
Enabling the Customer Data Platform with Databricks ETL Support
Customer Data Platforms (CDPs) play an increasingly important role in the enterprise marketing landscape. By bringing together data from a wide variety of...
Using Real-Time Propensity Estimation to Drive Online Sales
Accelerated adoption of online services creates an opportunity for retail organizations to drive growth. While the sudden spike in online sales seen in...
Enhancing the Amperity CDP with Personalized Product Recommendations
Personalization provides organizations a means to more directly connect with customers' needs and preferences. In a crowded retail landscape, such targeted engagement is...
Products We Think You Might Like: Generating Personalized Recommendations Using Matrix Factorization
Check our Solution Accelerator for Matrix Factorization for more details and to download the notebooks. Recommenders are a critical part of the modern...