Over the last few years, Large Language Models (LLMs) have been reshaping the field of natural language, thanks to their transformer-based architectures and...

Introduction On January 4th, a new era in digital marketing began as Google initiated the gradual removal of third-party cookies, marking a seismic...

Many companies offer their clients promotional offers to close deals, renew subscriptions, or purchase services. These incentives carry costs for the seller in...

MMM (Marketing or Media Mix Modeling), is a data-driven methodology that enables companies to identify and measure the impact of their marketing campaigns...

Data profiling is the process of collecting statistics and summaries of data to assess its quality and other characteristics. It is an essential...