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How ActionIQ Integrates with the Databricks Lakehouse Part One: Enable Personalization Without Data Replication

August 16, 2023 by Sophie Wang and Bryan Smith in Industries
The Personalization Paradigm: Balancing Business Self-Service and Data Governance Personalization transforms businesses, shaping and reshaping the way brands connect with their audiences. Its...

Managing Complex Propensity Scoring Scenarios with Databricks

July 27, 2023 by Tian Tan and Bryan Smith in Industries
Check our Solution Accelerator for Propensity Scoring for more details and to download the notebooks. Consumers increasingly expect to be engaged in a...

Go from Months to Hours with Databricks Marketplace for Retailers

July 21, 2023 by Sam Steiny, Rob Saker and Justin Fenton in Industries
Let's say a distributor reached out wanting to understand what factors are driving the sale of carbonated beverages from customers in their convenience...

Estimating Customer Lifetime Value on the Lakehouse

July 20, 2023 by Samaya Madhavan, Div Saini and Bryan Smith in Industries
In Driving Digital Strategy , Dr. Sunil Gupta points out that “20% percent of your customers account for 200% of your profits.” The...

Unlocking the Power of Retail Media Networks: How Data-Driven Advertising is Changing the Retail Promotions Landscape

May 2, 2023 by Sam Steiny and Rob Saker in Industries
With razor thin margins and increasing competition for the customer, retailers are always looking for new ways to monetize and stay ahead of...

Enhancing Product Search with Large Language Models (LLMs)

April 26, 2023 by Tim Lortz, Peyman Mohajerian, Ali Sezer, Nicole Lu and Bryan Smith in Industries
The text generation capabilities of ChatGPT, Dolly and the like are truly impressive and are rightfully recognized as major steps forward in the...

Retail in the Age of Generative AI

April 13, 2023 by Sam Steiny, Rob Saker and Bryan Smith in Industries
What is generative AI? Large Language Models (LLMs) such as ChatGPT have garnered a ton of attention lately along with the broader topic...

Using Real-Time Propensity Estimation to Drive Online Sales

March 20, 2023 by Sachin Patil, Puneet Jain and Bryan Smith in Industries
Accelerated adoption of online services creates an opportunity for retail organizations to drive growth. While the sudden spike in online sales seen in...

Enhancing the Amperity CDP with Personalized Product Recommendations

March 14, 2023 by Justin Fenton, Brian Shumsky, Jason Meketa, Nicole Lu and Bryan Smith in Industries
Personalization provides organizations a means to more directly connect with customers' needs and preferences. In a crowded retail landscape, such targeted engagement is...

A Gousto use case: how Databricks helps create personalized recipe recommendations for customers at scale

January 27, 2023 by Hai Nguyen in Industries
“This blog is authored by Hai Nguyen, Senior Data Scientist at Gousto” Gousto is the UK's best value recipe box, serving up more...
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