In a crowded retail marketplace, organizations increasingly compete for consumer time, attention and spend. Gone are the days where broadstroke advertisements and bulk...
In today's data-driven landscape, organizations face the challenge of aggregating data to derive meaningful insights that enrich audience profiles. Traditional data integration methods...
MMM (Marketing or Media Mix Modeling), is a data-driven methodology that enables companies to identify and measure the impact of their marketing campaigns...
We recently announced our partnership with Databricks to bring multi-cloud data clean room collaboration capabilities to every Lakehouse. Our integration with Databricks combines...
We're thrilled to announce the launch of Gamehouse - a new Brickbuilder solution. This modern reference architecture for game analytics is the result...
The Databricks Media & Entertainment Symposium brought together industry leaders to discuss the evolving role data and technology play in acquiring, engaging and...