Introduction On January 4th, a new era in digital marketing began as Google initiated the gradual removal of third-party cookies, marking a seismic...

Customer data is the lifeblood of modern organizations in every industry. As organizations level-up their data teams and practices with the Data Lakehouse...

Biomechanical data has emerged as a game-changing factor for Major League Baseball (MLB) teams, offering a competitive edge in enhancing player performance and...

Game development is a complex process that requires the use of a wide range of tools and technologies throughout the lifecycle of a...

In a crowded retail marketplace, organizations increasingly compete for consumer time, attention and spend. Gone are the days where broadstroke advertisements and bulk...

The communications industry is undergoing a transformative shift – from utility to value added service provider – and data and AI is at...

The Media & Entertainment industry is in the midst of a revolution centered around data and putting consumers at the center of every...

In today's data-driven landscape, organizations face the challenge of aggregating data to derive meaningful insights that enrich audience profiles. Traditional data integration methods...

MMM (Marketing or Media Mix Modeling), is a data-driven methodology that enables companies to identify and measure the impact of their marketing campaigns...