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Optimizing Promotional Offers using Causal Machine Learning

Many companies offer their clients promotional offers to close deals, renew subscriptions, or purchase services. These incentives carry costs for the seller in...

Simplify and Accelerate IoT Data-Driven Innovation

Internet of Things (IoT) is the digital backbone of physical industry, connecting products, machines, devices, and people and becoming the bedrock for game-changing...

Processing Uncommon File Formats at Scale with MapInPandas and Delta Live Tables

August 23, 2023 by TJ Cycyota in
An assortment of file formats In the world of modern data engineering, the Databricks Lakehouse Platform simplifies the process of building reliable streaming...

How ActionIQ Integrates with Databricks Lakehouse Part Two: Step-by-Step Workflow to Activate Propensity Modeling

August 23, 2023 by Sophie Wang and Bryan Smith in
In our previous blog post , we discussed how ActionIQ partners with Databricks to address the key challenge organizations face in achieving their...

How ActionIQ Integrates with the Databricks Lakehouse Part One: Enable Personalization Without Data Replication

August 16, 2023 by Sophie Wang and Bryan Smith in
The Personalization Paradigm: Balancing Business Self-Service and Data Governance Personalization transforms businesses, shaping and reshaping the way brands connect with their audiences. Its...

How Verana Health Uses the Databricks Lakehouse to Democratize Data and Deploy AI for Medical Innovation

August 10, 2023 by Lawrence Whittle in
This blog post is in collaboration with Lawrence Whittle (Chief Commercial Officer) at Verana Health. Across industries, data scientists spend up to 80%...

A New Partnership with Redox and How We Unlock Healthcare Data to Drive Advanced Analytics

Healthcare is sitting on mountains of data Pop quiz: Which industry accounts for about 30% of newly created data around the world and...

Databricks and Technology Partners: Personalized Medicine with a Tailored Approach

In the ever-evolving realm of healthcare, two powerful trends have emerged: The rise of personalized medicine and the increasing emphasis on patient involvement...

Managing Complex Propensity Scoring Scenarios with Databricks

July 27, 2023 by Tian Tan and Bryan Smith in
Check our Solution Accelerator for Propensity Scoring for more details and to download the notebooks. Consumers increasingly expect to be engaged in a...

Patient Disease Risk Prediction with Lakehouse

July 26, 2023 by Amir Kermany in
All healthcare is personal. Individuals have different underlying genetic predispositions, environmental exposures, and past medical histories, not to mention different propensities to engage...